HAPE ANNOUNCESADDITION OF KAETHE KRUSE
A Natural Fit for Hape Platform
(Luzern, Switzerland),February 10, 2013–HapeHolding AG (Hape) announced that it has added Kaethe Kruse Production and Distribution(Kaethe Kruse)to its platform of children’s products. Hape, known as the world’s largest producer of toys made of sustainable materials, is proud to announce the blending of Kaethe Kruse, one of the oldestGermanmanufacturersof authentic collectible, soft developmental and Waldorf-inspired dolls.
This collaboration joins together two toy industry leaders. The two German companies combined have over 130 years of experience in the toybusiness, creating endless opportunities for play and development around the word.
"Through our network we will open the door of the wonderful heritage of Kaethe Kruseto more children worldwide," says Peter Handstein, founder and CEO of Hape. "Ifeel a responsibility to carry this heritageforward," he adds.
"Kaethe Kruseis thrilled to have this opportunitytobe a part of the Hape platform," says AndreaChristenson, CEO of Kaethe Kruse. " We seea greatmutual benefit for thefuture development of international markets,"she adds.
Kaethe Krusecapturedthe beauty and innocenceof childhood more than 107years ago, when she started makingdolls for her own daughters. The company's commitment tooutstandingqualityand individuality has been carried throughtoday. Starting with the unique artistry of its founder, KaetheKruse, the company is recognized by dollenthusiasts as the industry leader of award winning collectibledolls, play dolls and soft developmental toys. From the simple Waldorf dolls to the sweet faced animal towel dolls and exceptionally created collectible toys, Kaethe Kruse is asought after purchase by discriminating parents and gift givers.
Kaethe Krusewill be a welcome addition to the Hapefamily.
Hape Company Background
Hape, ("hah-pay"), is a leader in designing and manufacturing high quality baby and children’s wooden toys made from sustainable materials. The eco-friendly company formed more than 25 years ago by founder and CEO Peter Handstein. Hape produces the highest standards of quality through stringent control systems and a world class production facility. Hape brands are sold through specialty retail, toy stores, museum gift stores, school supply stores and select catalog and internet accounts in over 50 countries. Hape has won numerous awards from prestigious independent toy testing groups for toy design, quality and safety.